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Wednesday, 14 June 2017

EgyptAir rips off El Al

EgyptAir or its agency have ripped off an ad from Israel’s El Al: It is no surprise that many in the Egyptian media and ad industries take inspiration (for lack of a better word) from abroad. But EgyptAir’s media ad guys took it to a whole new level, jumping on the Israeli’s El Al’s media campaign as if they were founding members of the Shou Ming Cheats Facebook group.

Our national flag carrier’s ad for its 85th anniversary (runtime: 1:02) is a conceptual (and, in places, frame-for-frame) rip-off of an El Al spot on its North America route (runtime: 1:00). When we say “nearly,” we mean that what little originality came into play consisted of a racist African stereotype and a good-looking pilot surrounded by female attendants wearing a shirt he must have borrowed from his 12 year old son.

Has no one at EgyptAir’s agency figured out that the internet exists?

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