Our friends at Tarek Nour Group have launched a national awareness campaign called “The Citizen’s Right to Know” to ask hard questions and tackle issues surrounding national unity. The campaign is not the usual Ramadan marketing fluff: It goes deep by asking the difficult question of what we, as Egyptians, want to see when we look in the mirror and how do we view ourselves as a nation? It features celebrities including Isaad Younis, Essam El Hadary, and Ibrahim Eissa, whose presence is both surprising and telling in the context of state-sponsored communication. The campaign is a nationwide call to seek knowledge and to examine and analyze the daily flow of information that washes over us all. Isaad Younis says she is, as an Egyptian woman, driven by both her mind and heart, and this leaves her with conflicting perceptions on how Egypt is doing. She says she decided to focus on one positive thing instead: promoting quality Egyptian products (watch, runtime 01:06).