Our friends at Tarek Nour Group have launched a national awareness campaign called “The Citizen’s Right to Know” to ask hard questions and tackle issues surrounding national unity. The campaign is not the usual Ramadan marketing fluff: It goes deep by asking the difficult question of what we, as Egyptians, want to see when we look in the mirror and how do we view ourselves as a nation? It features celebrities including Isaad Younis, Essam El Hadary, and Ibrahim Eissa, whose presence is both surprising and telling in the context of state-sponsored communication. The campaign is a nationwide call to seek knowledge and to examine and analyze the daily flow of information that washes over us all. Eissa’s piece speaks for the general public in explaining that when we know the real facts of any situation — good or bad — our collective sense of responsibility and knowledge grow. “This is my right as a citizen,” Eissa says. We’ll have messages from El Hadary and Younis tomorrow and Wednesday. (Watch, runtime: 1:09)