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Tuesday, 28 March 2017

Egyptians expected to spend 55% of their monthly budget on food during Ramadan -Ipsos

Survey on Ramadan spending habits: Food is expected to account for the lion’s share of Egyptians’ expenditures during the month of Ramadan at 55% of total spending for the month, followed by clothing at 15%, according to the results of an Ipsos poll announced at a press conference on Monday, Al Borsa reports. Spending on charity (13%), social outings (6%) and cigarettes (3%) are the next most significant categories. The results were released at an Ipsos conference yesterday on how inflation has affected consumer behavior ahead of Ramadan. Some advertising industry type (we’re being polite here) used the occasion to suggest we need an advertising industry regulator to make sure that no advert harmful to industry or society gets made, according to Al Mal.

That happens, we’re going to build an advertising agency and ask some of the meaner, funnier corporate lawyers we know to join us as partners.

Speaking of Ramadan: There are something around 58 days left until the start of the Holy Month.

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