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Sunday, 5 February 2017

Tourism promotion campaign for Egypt in Russia not ready -JWT

JWT are not ready to launch a promotional campaign for Egypt in Russia, Egypt CEO Hany Shoukry told Al Shorouk. The company does not have the necessary funds and has not received a clear payment schedule from the Tourism Development Authority (TDA), he added. The authority is behind on payments to several of JWT’s international partners, he added, and owes USD 16.5 mn since the This Is Egypt campaign was launched in August 2015. Last week a senior TDA official had said that the Russia promotional campaign was ready to launch as soon as flights with Moscow are restored, a contradiction which leads us to wish that money would be spent on an actual press secretary.

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