Back to the complete issue
Tuesday, 17 January 2017

The extravaganza of the business of bottled water

Inflation is bad, but this is just ridiculous. There is a bottle of water that costs USD 100k. To add insult to injury there is also such a thing water sommelier, who this guy Martin Riese, is claiming to be the first American to hold that title (look out Neil Armstrong). He cofounded Beverly Hills 9OH2O, sells a bottle from the “Luxury Collection, Diamond Edition” for USD 100,000 (which you can actually order online here). This is the sad state of affairs of the bottled water business, into which Sophie Elmhirst delves with a very engaging piece for The Guardian. In the past 20 years, bottled water became the world’s fastest-growing drinks market: The global market was valued at USD 157 bn in 2013, with expectations it will reach USD 280 bn by 2020. The writer traces the boom back to Perrier’s Orson Wells ad back in 1979 as part of a USD 5 mn campaign in America, when Perrier’s sales in the US were multiplied by 30 in three years.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.