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Wednesday, 7 December 2016

Giving new meaning to fast fashion

Fast-fashion takes on a new meaning when a coat can go from sketch board to in-stores in 25 days. The Wall Street Journal (paywall) traces in words (here) and in a photo essay (here) how the fast-fashion geniuses at Zara turned an idea in Spain into a potential global hit in less than a month — all with brilliant efficiency. Follow that up with a visit to the corporate website of Inditex, which owns the Zara brand (along with Massimo Dutti, Pull & Bear and other names that should be instantly recognizable to anyone who’s ever stepped foot in an Egyptian mall).

And if you’re a geek for the business of fashion: Check out Inditex’s corporate video. It’s long at 43:16, but worth it if you consider BoF your ideal morning read.

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