Back to the complete issue
Thursday, 24 November 2016

Traders rewarded with smiley faces

Just when you thought the CPA head couldn’t top himself: After trying to ban trade between governorates and calling for a moratorium on shopping on 1 December, CPA head Atef Yacoub outdid himself by calling for a “smiley face” initiative, Youm7 reports. Basically, all merchants and traders will be treated like little children and rewarded with a smiley face if they not raise prices. Think of it as the CPA’s equivalent of another era’s Good Housekeeping Seal of Approval — a sign to consumers that it’s safe to shop at that particular store. Why not end bonuses and raises and simply reward hard work with golden stars and Hello Kitty stickers? Or perhaps roll-out a new emoji-based index to measure inflation?

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Etisalat Misr (tax ID: 235-071-579), the leading telecoms provider in Egypt; and Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt.