This is why we randomly punch a simple statement into our search bar: “I’m just an analyst researching a story, I promise.” A US government initiative “spent USD 15k on a pilot four-week Facebook ad campaign that targeted 13-to-34-year-old unmarried men and women in Morocco, Tunisia and Saudi Arabia who expressed an interest in Iraq, Syria or Islamic State-related topics, as indicated by their Facebook activity. Facebook didn’t individually identify the people,” the Wall Street Journal (paywall) reports. A wider trial run will soon roll out targeting 12 countries, including Egypt, Indonesia and France.