Investor relations professionals are leaving money on the table by not exploring cities off the beaten track in North America (read: New York, Boston), our friends at BNY Mellon suggest in a survey of how North American investors see their access to management of non-US issuers. Some 90% of investors in “secondary cities” and 85% of investors overall “said they have some difficulties in getting access to non-U.S. issuers — higher than the 72% that reported such difficulty in 2014,” the survey found. The missed opportunities are substantial: “Secondary cities … represent USD 13.8 tn in [equity] AUM, or 40% of the North American total; EAUM in those cities has grown by 36% in the last four years, and yet investors located there are still largely overlooked for non-deal roadshows.” Tap here to download the full report.