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Sunday, 10 July 2016

Finance Ministry considers including online targeted ads services in the VAT

Facebook and Google may have to collect VAT in Egypt on sales of targeted advertisements, according to remarks by Deputy Finance Minister Amr Al Monayer last Monday. These ads target Egyptian users and advertise products and services sold in Egypt, said Al Monayer, according to Al Masry Al Youm. He denied that the ministry is looking for ways of taxing personal accounts on popular websites and social media outlets, noting that it’s rather difficult to tax a free service (thank you, Domestic Press, for raising that critical question).

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