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Sunday, 10 July 2016

Craft brewers see room for growth in the Arab world

Our favorite international story of the weekend: There is room for craft beer to grow in the Arab world, The Economist writes. There a number of challenges, “most Arabs are Muslim and most Muslims agree that the Koran bans alcohol. But not all of them shun it … Brewers say there is room to grow. Beer is still underappreciated in a region where wine, arak and whisky hold sway… craft brews could replace bad beer. Egypt’s Stella and Sakara could use some competition, as could Morocco’s four tasteless local brands.” To say that “not all of them shun it” is to give short shrift to the very real trend toward secularism in the under-30 set across multiple income demographics (and, to an extent, among under-50s when you include the ‘upper class’). We wouldn’t bet against the appearance of real, indie craft brewers in Egypt in the coming five years. The trick, as always, will be in the regulatory approvals.

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