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Monday, 6 June 2016

Ride-hailing Ousta may be giving competition a run for their money

Is Ousta gaining on Uber and Careem? TechCrunch thinks so. With “one download a minute, and a ride request a minute as well, it might look like the locals are carving their market edge faster than the competition.” Not only does the local ride-hailing app promise no surge pricing and lower fares in general, but it boosts several features the competition doesn’t have: The app boasts an SOS button for emergency situations while on a ride, a “live fare” option, and uses social media for its customer service. All of these come together to make Ousta “more relevant to our unique culture,” says creator Nader El-Batrawi. (Among the many things we’ve learned from listening to Kara Swisher on her Recode podcast, it’s that only two of Uber / Careem / Ousta will gain significant market share — and that the market-share split is likely to be something on the order of 65 – 30 – 5. If we’re not mistaken, the rough statistic in question is in episode 22, an interview with Lyft president John Zimmer.)

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