Tourism Minister Yehia Rashed is apparently not worried about the crash’s impact on tourism. Rashed told Bloomberg and Reuters in an interview on Sunday in his Cairo office that government plans to attract 10 mn tourists next year, generating USD 12 bn in revenue, remains unaffected. “The efforts that we need to put are maybe 10 times what we planned to put in place but we need to focus on our ability to drive business back to Egypt to change the image of Egypt,” Reuters quotes him as saying. Egypt will not cut prices for vacationers because the country already offers “good value,” he said. “Nothing has changed in my view," he added. "We’re going to work hard, we’re going to set high targets and we’re going to do everything we can do to maximize tourism revenues.”