US companies pouring bns into developing autonomous cars that Americans don’t want: Keith Naughton at Bloomberg takes a look at current efforts to bringing autonomous cars to fruition in the United States, despite scaring “the bejeebers” out of some concerned motorists, given that over 75% of Americans currently do not wish to ever own an autonomous vehicle. Kay Stepper, a vice president and head of the automated driving unit at Bosch sums up the problem facing such efforts: “Technologically, we will be ready for automated driving within this decade. But it will take well into the next decade to convince consumers.” (Read Bns are being invested in a robot that Americans don’t want)