Laila Sedky and Adel Sedky, Founder and CEO of NOLA
As Founder and CEO of one of the most recognizable brands in the confectionary business, Laila and Adel understand the business of selling happiness. Their tenure at Nola saw them grow the brand beyond the flagship store in Zamalek to a confectionary giant with 25 stores across 7 cities.
From leading the local cupcake craze to making pivotal decisions on the sustainability of their brand and the subsequent reorienting of their customers, all while dishing out fresh and exciting takes on classic Egyptian desserts, Laila and Adel are experts at marketing and operations, looking beyond trends, and separating between work and family.
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