Thursday, 12 December 2019

One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse

After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company’s designs. They established a foothold in the European market through collaborations with leading fashion designers such as Julien MacDonald and Mathew Williamson and fashion houses such as Preen. They also popularized their brands with exhibits at the British Museum.

In today’s episode, Fatma Ghali talks to us about the challenges of taking on a 50-year legacy is branching out of its historical field of jewelry design and is moving into all aspects of design, including architecture, having designed KarmSolar’s Sahl Hasheesh campus. Azza Fahmy branded products are currently being sold in the company’s 16 stores, located in six different countries and across four continents, in addition to the most widely used online and e-commerce sites.

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Making It is grateful for the generous support of:

CIB, Egypt’s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories

The United States Agency for International Development, which has a 40-year history of inspiring Egyptian success in partnership with the Government and people of Egypt.

EFG Hermes, the leading financial services corporation in frontier emerging markets helping businesses realize their full growth potential.

Links:

* Azza Fahmy: azzafahmy.com

* Enterprise: Enterprise.press

* Inktank: Inktankcommunications.com

One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse
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