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Wednesday, 4 January 2017

CPA refers Orange and Vodafone to prosecution over 4G services advertisements

The Consumer Protection Authority is asking prosecutors to investigate Orange Egypt and Vodafone Egypt over what it claims is “misleading” advertising of 4G services, Al Mal reports. The CPA alleges both companies have published promotions claiming to provide the “fastest 4G services in Egypt” despite neither having officially launched 4G service, said CPA chief Atef Yacoub. Vodafone Egypt disagrees, with one official telling Al Mal that the company has already begun trial 4G services on the network’s 3G spectrum in certain areas. Yacoub tells Ahram Online that with the 4G rollout still in its infancy, “companies cannot claim in their advertisements that they provide a better or higher quality service. ‘This is misleading the consumer and that is against the law.’”

Perhaps the CPA could start with the Chinese fat-burning machines and the psychic hotlines that populate satellite channels (and actively aim to fleece the poor) rather than worrying about whether rich folk are being ripped off by 4G speed claims?

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