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Wednesday, 28 December 2016

Who you are

An average of more than 26,000 people read Enterprise each day last week (before the holiday season kicked in). About sixty percent of you read the English edition, with the rest of you preferring the Arabic.

You’re a rather senior group of people, including ‘household name’ CEOs and c-suite officers at major Egyptian corporations, fund and portfolio managers here and in major global financial centers, business owners, and heads of departments / divisions. We’re honored to be read by senior government officials and members of the Egyptian diplomatic service as well as foreign diplomats in Egypt.

(You’ll be hearing from about a dozen of those ‘household name’ CEOs soon after we return from our break in our first-ever CEO poll, wherein we asked some of the smartest chief executives we know to offer their views on what to expect in 2017.)

As last year, banking and finance professionals here and broad, multinationals, government officials (Egyptian) and diplomats (Egyptian and others) are our largest audiences. Next up: Energy / oil and gas folks, industrialists, retailers, tech and telecom, and real estate. And plenty of lawyers, accountants, journalists, and staff at major international financial institutions.

At least two dozen of you are high school students, so far as we can tell — you have no idea how happy that makes us.

You’re a bit less male than last year: Google thinks that about 70.9% of you are male this year, vs. 74.% last year. (Google doesn’t get to talk to our email dispatch system, so that’s just web readers — the majority of our readers consume us on email, so take that figure with a grain of salt.)

The vast majority of you read us before 10am, and more than 1,000 of you usually open each day’s edition within 15-20 minutes of our hitting “send” at 6:05am. Our peak hour: Between 8am and 9am. We also see “bumps” in traffic at about 3pm CLT (when U.S. readers hit the office) and then again in the early evening — maybe on your drive home?

Sundays and Thursday are typically our best readership days, controlling for major news events. Tuesdays are not far behind.

You’re super-engaged: As was the case last year, our open and click rates are well over double the industry average. In fact, our “gross” open rate is better than that reported by the New York Times. Our average “click rate” per issue is up about 25% from last year.

You started your Christmas / year-end holidays around 15 December this year, judging by the seasonal dip in open rate and web traffic.

Enterprise is a daily publication of Enterprise Ventures LLC, an Egyptian limited liability company (commercial register 83594), and a subsidiary of Inktank Communications. Summaries are intended for guidance only and are provided on an as-is basis; kindly refer to the source article in its original language prior to undertaking any action. Neither Enterprise Ventures nor its staff assume any responsibility or liability for the accuracy of the information contained in this publication, whether in the form of summaries or analysis. © 2022 Enterprise Ventures LLC.

Enterprise is available without charge thanks to the generous support of HSBC Egypt (tax ID: 204-901-715), the leading corporate and retail lender in Egypt; EFG Hermes (tax ID: 200-178-385), the leading financial services corporation in frontier emerging markets; SODIC (tax ID: 212-168-002), a leading Egyptian real estate developer; SomaBay (tax ID: 204-903-300), our Red Sea holiday partner; Infinity (tax ID: 474-939-359), the ultimate way to power cities, industries, and homes directly from nature right here in Egypt; CIRA (tax ID: 200-069-608), the leading providers of K-12 and higher level education in Egypt; Orascom Construction (tax ID: 229-988-806), the leading construction and engineering company building infrastructure in Egypt and abroad; Moharram & Partners (tax ID: 616-112-459), the leading public policy and government affairs partner; Palm Hills Developments (tax ID: 432-737-014), a leading developer of commercial and residential properties; Mashreq (tax ID: 204-898-862), the MENA region’s leading homegrown personal and digital bank; Industrial Development Group (IDG) (tax ID:266-965-253), the leading builder of industrial parks in Egypt; Hassan Allam Properties (tax ID:  553-096-567), one of Egypt’s most prominent and leading builders; and Saleh, Barsoum & Abdel Aziz (tax ID: 220-002-827), the leading audit, tax and accounting firm in Egypt.